Bronze

Integrated Graphics

Barcelona Pensa 2015

Client 
Barcelona Pensa

Briefing

To create a visual identity for the festival to be shown in all its applications –web, posters & programme. Each event (conferences, cinema screenings, workshops...) has its own poster and therefore they need to feel as part of the same family.

Proposal

Creating an identity for each of the events using the same abstract language: just one line and color for each visual. The main poster is created as a mosaic of all resulting icons, to show the plurality of events and themes covered by the festival.

Contribution

A visual system to communicate the different events of a philosophy festival. The plurality of symbols created becomes the identity of the festival.

Production

Some of the applications created were posters for each event (1200), main poster for the festival (600), graphics for web, programme (3000) and large format banners.

Credits

Author 
Genís Carreras
Client 
Barcelona Pensa
Art Director 
Genís Carreras
Graphic Designer 
Genís Carreras
Illustration 
Genís Carreras
Copy 
Barcelona Pensa
Typography 
Helvetica Neue