Brócoli rojo - Alcachofas rojas

Bronze

Press

Brócoli rojo - Alcachofas rojas

Client 
APIS

Briefing

Print communication for Apis’ tomato sauce, focusing on target audiences and developing new product strategies.

Proposal

Using a visual twist and minimalism design we create a press campaign to show a new USP for the product. We represent some of our sons’ most hated veggies, but in the way they would love them.

Contribution

We have repositioned the brand remarking Apis’ value on children’s food education.

Production

With the help of a profesional food photographer, we selected fresh vegetables, using a paint sprayer for an optimal result. When the campaign was produced we inserted it in sunday’s magazines.

Credits

Author 
TBWA España
Client 
APIS
Art Director 
Pablo Caraballo
Creative Direction 
Noelia Meltzer, Cristina Dávila
General Creative Direction 
Juan Sánchez, Guillermo Ginés
Copy 
Gonzalo Calvo
Photography 
Eduardo Ustarroz, Pablo Caraballo