Silver

Branded Content

Caso Haciendo Cerveza

Client 
AMBAR

Briefing

 
Ambar’s first national campaign. Although the brand is 117 years old, it has never been promoted outside Aragon, so the project took the approach of launching a new brand. Our main target audience is millennials.

Proposal

 
A branded content campaign based around a series about the brewing profession. It was shot over 5 days in the Ambar brewery. An infinite amount of extra content was created, for example, 2 photo series and interviews with the actors – in persona and as their real selves.

Contribution

 
The creation of an original format – in this case a series – to show elements of our individuality and a way of doing things, different to the rest of the beers on the market.

Production

 
HACIENDO CERVEZA, is a multichannel campaign based around branded content. The project consists of an original 8-episode series, spots, billboards, radio, prints and online formats that show the brewing profession in a new light.

Credits

Author 
Mr. John Sample
Client 
AMBAR
Art Director 
Eren Saracevic
Account Management 
DIRECTORA DE CUENTAS: Meritxell Betoret SUPERVISORA DE CUENTAS: Teresa Ribas PLANIFICACIÓN ESTRATÉGICA: Meritxell Betoret
Agency Producer 
DIRECTOR DE PRODUCCIÓN: Martín Beilin PRODUCER: Vanesa Pulido
Creative Direction 
Paül Paixa
Copy 
Carles Estrada, Jose Hortelano
Executive Creative Direction 
Borja Orozco
Executive Producer 
Miki Heras
Film Director 
Félix Fernández de Castro
Music 
Le Crem
Other 
Producer gráfica agencia: Susanna Bergés
Production Company 
Tesauro
Photography 
Papo Waisman / Mariano Herrera