Signage

Centre Cívic Baró de Viver

Client 
Territori 24, Ajuntament de Barcelona

Briefing

We had to develop a signage system for a centre whose architectural characteristics were ideally suited for playing with anamorphic perspective. The idea of encouraging the participation of the the public, the central focus of the space, was the key.

Proposal

The anamorphic signage challenges the public to find the right viewing point to be able to read the signs correctly. If users look at the signs from a different place the signs are distorted and create attractive graphic forms without meaning.

Contribution

A signage system that uses anamorphic perspective, stimulating the public by presenting them with an attractive visual challenge.

Production

1st building in Catalonia to receive LEED Platinum New Construction certification and the first Community Facility in Spain. Free of pollutants such as VOCs and mercury. Prefabricated and dry constructed, it diminishes impact and emissions by 41%.

Credits

Author 
Conrad Torras, Gerard Gris
Client 
Territori 24, Ajuntament de Barcelona
Art Director 
Conrad Torras
Graphic Designer 
Gerard Gris
Production Company 
Pauta Señalética y Arquitectura, SL
Photography 
Adrià Goula, Conrad Torras