Silver

Art Direction in Print - Illustration

Crema

Client 
Blanc Festival

Briefing

To create an outdoor print to communicate the first edition of the Crema Award to the emerging talent in design. The poster must work as merchandising for the Blanc festival too.

Proposal

Creation of four different characters that represent young design studios, filled with effort, illusion... and cream (meaning quality in spanish). These characters are protagonists of the whole campaign with a fresh, fun and bizarre spirit.

Contribution

To give a unique spirit to the festival. To transmit the youngness, freshness and fun of this award ceremony.

Production

A limited edition of posters was printed and sold out in the festival. Print was also used for sponsored trucks
and in big projections during the ceremony.

Credits

Author 
Usted
Client 
Blanc Festival
Art Director 
Usted
Graphic Designer 
Usted
Illustration 
Sam Lyon
Account Management 
Usted
Creative Direction 
Usted
General Creative Direction 
Usted
Copy 
Usted
Creative Team 
Usted
Executive Creative Direction 
Usted