Gold

Graphic Design

El soso catalán que hace reír

Author 
Gerard Arderius Guiteras
School 
Escola Superior de Disseny ESDi (Universitat Ramón Llull)

Briefing

This project is set to reclaim the figure of the Catalan humorist "Eugenio" without falling into clichés, depicting his essence in a new way.

Proposal

A pack inspired by Eugenio's distinctive personality (gestures, tone of voice, etc.) consisting of a small book with the transcription and reinterpretation of one of his cassettes and a set of posters graphically depicting his jokes.

Contribution

A new point of view of Eugenio without falling into the stereotypical way of representing him, not only translating Eugenio's recordings into graphics but also generating a discourse and an analysis of his humor and his personal essence.

Production

The main element of the project is a small object-book which could be commercialized and would be a great way of keeping a memory of this character.

Credits

Author 
Gerard Arderius Guiteras
School 
Escola Superior de Disseny ESDi (Universitat Ramón Llull)