Gold

Unit or Line of Packaging

El Vuit 2013

Client 
La Vinya del Vuit

Briefing

The Eight is a wine that each vintage changes its identity, representing a concept that a collective of 8 young winemakers throw to the designer. The goal: to create identity by shifting radically the visual language each year, always under a brave attitude towards wine tradition.

Proposal

The representation of the actual vintage through the looking glass of a blast of the nature, carefully searching a balance in between post-tradition in wine identity design and a touch of artisanality. Wine is agriculture, not design devoid of narrative content.

Contribution

You can’t find anything like that. Sharp positioning for a wine’s vintage that is a irradiant and symbolic expression of nature and the ideas of the winemakers.

Production

3 spot silkscreen inks.

Credits

Author 
Joan Josep Bertran
Client 
La Vinya del Vuit