Grand Laus

Corporate Identity for a medium-sized or large company

ESCOLA MASSANA. CENTRE D'ART I DISSENY.

Client 
Escola Massana. Centre d'Art i Disseny.

Briefing

Escola Massana is a municipal center devoted to the teaching of art and design. The identity had to connect with the school’s transversal nature and with its stance against the commercialization of education.

Proposal

A school’s identity should avoid dogmatic connotations. This project tries to offer an open solution built around the idea of doubt.

Contribution

This identity renounces to what’s final, total, undeniable or totemic. In a way, it refuses to accept core aspects of the Corporate Brand sphere.

Production

Different formats, print runs and production methods.
Massana has about 1.500 students per school year.

Credits

Author 
Bendita Gloria
Client 
Escola Massana. Centre d'Art i Disseny.
Graphic Designer 
Bendita Gloria
Other 
Impresor: Nova Era. Rotativa: Imprintsa.