Grand Laus

Integrated On-line Campaign

Hologramas por la libertad

Client 
No Somos Delito

Briefing

To inform the world about the consequences of this law and pressures the government into withdrawing them immediately. Thousand of people from all over the world participated uploading their pictures, their shouts and protest's messages..

Proposal

One of the objectives was public awareness of their message, so they can mobilize people and collect signatures against this law, and also generate criticism from media and governments outside Spain, in order to prevent its entry into force.

Contribution

We created the first Holographic Protest in history.

Production

17.857 people participated in the demonstration via the website. The online petition for the withdrawal of the law was signed by more than 330.000 people. Our protest gathered about 400 million Twitter impressions. And the protest was debated...

Credits

The Grand Laus has been awarded to the project "Hologramas por la libertad", the only way to protest in Spain after the passing of the #leyMordaza. A great example of how communication can have an impact on society. An innovative, well-executed campaign that demands change and the revocation of the law.

Author 
DDB ESPAÑA
Client 
No Somos Delito
Art Director 
Cristina Rodríguez
Copy 
Daniel Rodriguez