Grand Laus

Spots

L'INCENDI (THE FIRE)

Client 
INTERNATIONAL FESTIVAL TEMPORADA ALTA - 2017

Briefing

The theatre has the power to light a flame that is capable of starting a revolution, but in the end it´s the audience who must fuel the fire if it´s not just to be a sterile performance. A match is nothing if it doesn´t light up a fire.

Proposal

The film wants to be a small song to freedom and to claim the theatre as a space free of corsets.
It seeks to create some kind of uneasiness that forces us to reflect on the role of art and culture.

Contribution

If the theatre is free then its advertising should also be free. The freest advertising would be the one that is capable of questioning its own product and consumers. A libertarian advertising for a supposedly free audience.

Production

Opening film of the festival. It was screened in cinemas, on TV and XXSS. It hasn´t received any negative reviews or comments from the audiences, clients or sponsors. The fest set a historical record with 50K tickets sold and 90% occupancy.

Credits

Author 
Salvador Sunyer Vidal
Client 
INTERNATIONAL FESTIVAL TEMPORADA ALTA - 2017
Art Director 
Víctor Santacana / Judit Ferrer
Graphic Designer 
Francisca Torres
Agency Producer 
Andrés Mellinas
Creative Direction 
Salvador Sunyer, Víctor Santacana
General Creative Direction 
Salvador Sunyer
Copy 
Salvador Sunyer, Víctor Santacana
Executive Creative Direction 
Nanouk Films
Cinematography 
Elías M. Félix
Executive Producer 
Salvador Sunyer
Film Editing 
Víctor Navarro
Film Director 
Salvador Sunyer
Other 
Actor: Aleixo Paz
Production Company 
Nanouk Films
Production Manager 
Anna Salgado
Typography 
Francisca Torres
Writer 
Salvador Sunyer, Víctor Santacana