"Line-App" Primavera Sound 2015

Bronze

Advergaming

"Line-App" Primavera Sound 2015

Client 
Primavera Sound

Briefing

To reveal Primavera Sound’s Line-Up 2015 through creating an interactive piece able to generate awareness, virality and social media buzz by the users.

Proposal

Turn the Line-up into the Line-App, the most indie videogame ever made. A four-level arcade adventure in which players were discovering the festival’s line-up as they were over the game obstacles.

Contribution

More than 40.000 downloads of the App. Impact crowd digital and printed media nationally and internationally.

Production

Original idea and creative direction: Snoop Production by Igloo Films Illustrations by Device. Music by OMD.

Credits

Author 
Snoop
Client 
Primavera Sound
Art Director 
Xavi Galbis, Joan Hurtado
Graphic Designer 
Device
Illustration 
Device
Technical Direction 
Igloo Films
Copy 
Dani Campmany, Martin Verástegui
Music 
Enola Gay - Ralp