Gold

Lettering / Experimental Typography

The Next Point of View

Client 
Gravient

Briefing

Identity for Gravient, a Virtual and Augmented Reality start-up. Its objective is to make a creative use of technology for commercial purposes.

Proposal

Built from an existing typeface, a typographic behaviour was developed using interaction and three-dimensionality. The typeface changes depending on the angle you look at it.

Contribution

The user’s point of view determines the shape of the typeface. This discloses a typographic language formed of endless letterings and a font family whose weights are determined by the different perspectives.

Production

The typography has been developed to be used in virtual reality, as well as web interactivity. In addition, the three family styles that form font family were created.

Credits

Author 
Pràctica + David Galar
Client 
Gravient
Art Director 
Pràctica + David Galar
Graphic Designer 
Pràctica + David Galar
Programming 
Thomas Hoek
Animation 
David Galar
Creative Direction 
Pràctica + David Galar
Other 
Typeface development: Mikel Romero
Typography 
Pràctica + David Galar
Web Developer 
Thomas Hoek