Gold

Press

Reforma Horaria

Client 
Generalitat de Catalunya

Briefing

Create a graphic campaign that generates a favourable public opinion towards the upcoming changes that the catalan government wants to introduce in the management of time.

Proposal

The campaign shows different benefits of a better management of time. The use of illustration and different visual metaphors make the message interesting and understandable for all citizens

Contribution

The Time Reform has a lot of detractors. Creating positivism was essential for the success of the campaign, which had great impact on all media.

Production

The campaign is part of a campaign that was on air in all catalan newspapers for three weeks,

Credits

Author 
Usted
Client 
Generalitat de Catalunya
Art Director 
Usted
Graphic Designer 
Usted
Illustration 
Magoz
Account Management 
Usted
Creative Direction 
Usted
Copy 
Usted