Gold

Corporate Publication

Thinking out loud

Client 
Anna Bonny

Briefing

Those who choose non-reconstruction after mastectomy have often been misunderstood and given the perception to be less of a woman. Anna Bonny offers unique lingerie for women who decide to go flat. This is their catalogue.

Proposal

The language developed (verbal and visual) is quite unique in the breast cancer field: it tries to connect with its reader in a suggestive way. The metaphor contained in the chosen binding solution, is a clear example for that.

Contribution

Besides presenting garments, the catalogue acknowledges the reader that she is in charge of her body. Beauty exists in far more shapes than symmetry.

Production

Offset. Stitched (regular staple + omega staple). Run of 4.000 copies translated in 4 languages.

Credits

Client 
Anna Bonny
Art Director 
Bendita Gloria
Graphic Designer 
Bendita Gloria
Copy 
Bendita Gloria
Other 
Nova Era (Printing)
Photography 
Marçal Vaquer