Bronze

Signage

Westpac Group (Headquarters), Barangaroo

Westpac Group'

Briefing

Westpac needed signage, wayfinding, graphics & placemaking elements for its Barangaroo HQ. As one of Sydney's largest ABW floorplates the potential of the space needed to be drawn out while retaining a sense of integrity, innovation and creativity.

Proposal

The concept was built around the notion of ‘Boundless’. Westpac’s organisational aspirations provided drivers for signage and graphic forms; user spaces were identified creating memorable & unique tactile signage, graphics & place-making solutions.

Contribution

Urbanite’s design response enhances way-finding with branded storytelling to increase staff engagement and allow the brand to resonate with subtlety.

Production

ECD: Vince Frost Creative Director: Anthony Donovan Design Director: Charlie Bromley Senior Design Manager: Adam Longo Wayfinding Strategy: Adam Longo Interior Designer: Geyer Signage Contractor: Wizardy

Credits

Client
Westpac Group'
Graphic designer
Charlie Bromley
Creative direction
Anthony Donovan
Design Direction
Adam Longo
Direcció Creativa Executiva
Vince Frost
Others
Head of Environments: Carlo Giannasca