ADG

The Art of Labelling by Blou and Rooi & Made by us

Ingrid Torán's and Irene Gavalda's talk at Soho House Barcelona

Design by Blou and Rooi | Design by Made by us

On september 12, at Soho House Barcelona, Ingrid Torán from Blou and Rooi and Irene Gavalda from Made by us, explained the punctilious process of research, conceptualization and visual development reflected in the design for Arconvert's last special paper collection.

Listen to the full conference here.

Ingrid Torán explained in detail three examples of the visual book “The brewery” focused on beer labelling design.

'Free Da' label design by Blou and Rooi
'Paper boy' label design by Blou and Rooi
'Bohemia' label design by Blou and Rooi

Irene Gavalda developed wine label designs for the visual book “Wine lovers Label collection” from the conceptualization realised previously for Artycom.

'Bluebuk' label design by Made by us
'Toco tu boca' label design by Made by us
'Peón de rey' label design by Made by us
'Mirandolina' label design by Made by us

The Art of Labelling are conferences focused in packaging design and organized by Arconvert and ADG-FAD.

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