Señalética

Westpac Group (Headquarters), Barangaroo

Cliente 
Westpac Group'

Briefing

Westpac needed signage, wayfinding, graphics & placemaking elements for its Barangaroo HQ. As one of Sydney's largest ABW floorplates the potential of the space needed to be drawn out while retaining a sense of integrity, innovation and creativity.

Propuesta

The concept was built around the notion of ‘Boundless’. Westpac’s organisational aspirations provided drivers for signage and graphic forms; user spaces were identified creating memorable & unique tactile signage, graphics & place-making solutions.

Aportación

Urbanite’s design response enhances way-finding with branded storytelling to increase staff engagement and allow the brand to resonate with subtlety.

Producción

ECD: Vince Frost Creative Director: Anthony Donovan Design Director: Charlie Bromley Senior Design Manager: Adam Longo Wayfinding Strategy: Adam Longo Interior Designer: Geyer Signage Contractor: Wizardy

Créditos

Cliente 
Westpac Group'
Diseñador Gráfico 
Charlie Bromley
Dirección Creativa 
Anthony Donovan
Dirección de Diseño 
Adam Longo
Dirección creativa ejecutiva 
Vince Frost
Otros 
Head of Environments: Carlo Giannasca