2017 Spanish Advertising Annual (CdeC)

Briefing

To create the concept and design of the Spanish Advertising Annual 2017. The complexity of this book lies on creating a clear book, with strength and rhythm, knowing the amount of technical content it contains.

Proposta

The visible figure seeks fame. The hidden figure gets recognition and admiration. This is the concept we have worked on using concealment as a formula to generate desire creating a dichotomy between showing and hiding.

Aportació

A book that generates a relationship with the user creating a conflict between opening it or keeping it closed as an object or prize itself.

Producció

The production was a key element, playing with the idea to show the book as an orange block and with a disguise that identifies it by placing the title of the book on the shrink wrapping. Also to make a flexible but compact book.