Bean to Bar

Briefing

Packaging for the range of the bean to bar chocolate tablets for the Chocolate Museum of Barcelona. An avant-garde design to explain and give value to the original process of making chocolate, in the origin and the raw material.

Proposta

A 4-page booklet allows us to have a lot of surface and becomes the packaging. We benefit from everything we know about each step to fully explain all its characteristics and phases of the process visually.

Aportació

Uniqueness in the format of the packaging, it’s not the usual wrapping paper or box, it allows us to explain the production process.

Producció

On sale at the Chocolate Museum of Barcelona shop and online. 51,000 units for the 1st batch. Offset printing on porous paper, with a natural touch and machine-sewn binding. Final assembly is manual.