Catàleg Cal Tomàs

Briefing

The aim was to design a product catalogue with a very tight budget. The product must stand out from the competitors and gain credibility to reach the Barcelona and Europe high-quality restaurants segment.

Proposta

A contemporary photographic style with a Nordic touch, giving to it a clear and calm state, using extra elements like tree branches or forks that makes reference to the local nature and tradition of La Pobla de Segur, (Pirineu de Lleida).

Aportació

It looks more like a photo book than a sausages and fresh meat catalogue. Staying away from the rustic still life photography used with these types of products.

Producció

Printed with CMYK on offset paper, the text is printed only in black to be able to change the plate of the black and reduce costs. 1000 units.