Cultivare 2018

Briefing

Cultivare is a range of wines that changes its graphic expression every year, based on the Cultivare concept. Culture. Upon a pre-designed label, the goal is to create a unique and different label for each bottle.

Proposta

Nature itself, in the middle of a vineyard, sketches a landscape on the label. A ballad of vergues*dancing in the wind. (*Pruned vine branches).

Aportació

15,000 unique and unrepeatable labels, 7,000 per variety. A unique project, never before seen in the sector.

Producció

Design and construction of a label-transporting-machine with a curtain of verguesand brushes, that paints each of the labels, creating a batch of unique, artistic pieces. Different tones of anilines are used.