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Durex+

UDIT - Universidad de Diseño, Innovación y Tecnología

Briefing

Develop an innovative solution for Durex that challenges barriers around sex, empowering the audience to explore their sexual identity free from social pressure.

Proposta

Given the huge number of myths and misinformation about sex, Durex launches a 360º campaign to debunk or confirm any question, making bold statements to grab attention and encourage young people to freely get informed on the Durex+ site.

Aportació

Combat fake news to inform and make sexual education accessible. Support people in being comfortable embracing their sexuality without stigma or fear.

Producció

Communication strategy to deliver the message through both online channels: website, social media; and offline: outdoor graphics, interactive billboards, and packaging.

Créditos
Irene Pando Pindado, Antonio Sánchez Partida, Mónica González Martínez, Almudena Redondo García
UDIT - Universidad de Diseño, Innovación y Tecnología
Lara Lussheimer