Elephant Magazine Issues 24 & 25

Briefing

We were commissioned to redesign the magazine making it timelier, more journalistic and lifestyle, more readable and enjoyable, “less like a design magazine”.

Proposta

We tried to find the right balance between words and images. This was achieved by‘editorializing’ the visual openers of the sections. We maintained a visually appealing surprise factor by changing the main headline typeface in every issue.

Aportació

The new Elephant sees the contemporary art culture title metamorphose both editorially and in terms of design, with features played out in new ways.

Producció

Quarterly magazine distributed in specialised newstands and select shops. 12,000 copies printed. Target audience: Anyone interested in art design and the culture that surrounds it.