Festival Archip—elles

Briefing

Design the visual identity of the main Swiss contemporary music festival, that has been renamed «Archip–elles» («elles» in french mean she), because in 2019 women will be taking centre stage.

Proposta

Through a reflection on the place of women in society, we deconstructed stereotypes through a visual language advocating an uninhibited femininity referring to the consciously stylized and self-referential expressions of femininity.

Aportació

This visual identity explores the imagery and codes of femininity and proposes an iconography that is sometimes humorous, cynical and irreverent.

Producció

The posters were digitally printed in two formats: 89.5 x128 cm + A3.