FILMAR en América Latina

Briefing

Design of the visual identity for the 2020 edition of the movie festival “FILMAR en América Latina”, that is the most important festival dedicated to Latin American cinema and cultures in Switzerland.

Proposta

The visual identity is based on the Mayan languages, a means of transmitting knowledge and information. 

The glyphs selected represent hands which here refer to actions closely linked to cinema as framing, shooting or even composition.

Aportació

Glyphs with their large sizes are highly visible in public space, powerful, easily recognizable and act as a rallying sign.

Producció

400 digital printing posters + motion design.