Flos Stories

Briefing

The brief required to rethink the idea of the existing commercial catalogues and develop a new consumer-oriented editorial series serving as a sales tool for the brand to educate consumers, in a fun and interesting way,

Proposta

Our proposal is closer to the tone of a weekly weekend magazine than a catalogue. Through different contents, we create a biannual publication in which we link a theme to places and people, and how lighting plays a key role.

Aportació

Selecting different contributors that highlight the sense of uniqueness and follow the traditions of Flos, with a contemporary tone of voice.

Producció

Flos Stories is a biannual magazine printed on a rotary press. A total of 20,000 copies for each issue are printed in five languages (English, Italian, Spanish, French and German).