Fridericianum Art Direction & Identity

Briefing

The Museum’s identity now incorporates a new typeface which mirrors the evolution of the building, a new website, foyer space and Zak Group’s continued engagement to create unique design materials for all Fridericianum exhibitions.

Proposta

With the Fridericianum team including director Susanne Pfeffer, Zak Group have reconsidered the institution’s relationship to its two hundred and thirty-four year history by participating in its continued reinvention.

Aportació

We have been appointed as art directors of Fridericianum, Europe’s oldest public museum and home to the quinquennial art festival documenta.

Producció

The scope of our work for the Fridericianum include Invitations, Exhibition Booklets, Merchandise, Signage & Wayfinding, Spatial Design and Website design.