From nature, with love

Briefing

I was asked to create promotional pieces for a LUSH campaign titled “From Nature, with Love.” The goal was to help people embrace more sustainable lifestyles and conscious consumption. My research focused on understanding LUSH’s core beliefs and positioning: a brand that places people at the heart of its business, represents global communities, and actively promotes regeneration.

Proposta

The solution portrays Mother Nature, with flowers inspired by LUSH products blooming from her face, showcasing both the delicate and powerful aspects of LUSH’s products in an abstract and sensorial way. This approach aligns with the message by visually conveying that self-care and Earth-care are inherently connected, celebrating nature’s beauty while inspiring sustainable action.

Aportació

This project sparks the flame of doing hand-crafted things again and reminds us of what makes us humans.

Producció

Hand-painted textures reinforce the connection to nature and anchor the message “With Love,” as the technique requires time, intention, and care. The contrasting palette is grounded in earthy tones that evoke soil and origin, while vibrant primary and secondary colors highlight nature’s flora and its expressive vitality.