Healthy Mind, Wealthy Body

Briefing

The brief was to create a book from research to final production, using the keyword “delight” as a starting point for the concept. The aim was to achieve an editorial piece that aligns with the current context and addresses market needs.

Proposta

An ironic guide that assists seekers on their path to spiritual enlightenment, shedding light on the way Western society commodifies and exploits indigenous traditions to profit from them, benefitting from our existential dread.

Aportació

Introducing seekers to spiritual practices makes them aware of the business traps they could find along the way, using a light-hearted friendly tone.

Producció

The book combines artisanal touches — handmade spine & natural paper, with a more digital feeling, mimicking the phone-ratio. Embracing the influence social media has. It has a plastic sleeve for extra protection when carried.