Incalling

Briefing

Incalling is a 199x music promoter and online magazine with a very powerful approach, led by digital natives. The idea was to create a dynamic brand, in continuous movement that represents the essence of a young and innovative promoter.

Proposta

An identity made by sound. We created the logo by analysing the sound waves made by speaking the word using specialised software to create a visual representation.

Aportació

Incalling carries the spirit of youth, the youth of now, in the era of internet, of immediacy, focusing on promoting new bands.

Producció

Their ever-evolving nature requires a dynamic identity centred on constant change, with a modular graphic system developed from the sound.