KULTUR BISTRO

Briefing

During the colder months, loneliness and seasonal depression rise while ice cream shops – the happiest places in a city – close. Kultur Bistro fills this gap by transforming them into public living-rooms with exhibitions, workshops, concerts, talks and markets – inviting people to connect, create and feel less lonely.

Proposta

A flexible brand identity centering around dots turns any ice cream shop into a lively pop-up living-room, a Kultur Bistro. Each dot represents a person. Multiplied they can form patterns, shapes, symbols or words, communicating different happenings. Minimal, flexible while staying instantly recognizable.

Aportació

By providing a communal space during the winter, Kultur Bistro combats loneliness and seasonal depression, while offering a platform for creatives.

Producció

Dots can be applied locally on windows, walls, or furniture using paper or vinyl. They form symbols, words, or graphics for each event or branded elements. Low-cost, reusable, and adaptable, each pop-up becomes unique, playful, and human.