Neuº

Briefing

Transversal graphic and fashion design project focused on building a brand from the ground up. The brief required defining strategy, conceptual positioning, verbal and visual identity, communication system, art direction, and experiential dimension, alongside the production of a capsule collection (Core001º). The project explores “new ways of wearing clothes” through an integrated design system.

Proposta

Neuº develops a modular graphic system structured around essential geometry—circle, triangle, and square—and a visible grid logic. This framework translates across visual assets and garment construction. The system operates through adaptability (transformable garments), graphic mutability (shifting hierarchy and function), and conceptual coherence linking object, image, and narrative under one str

Aportació

Neuº brings the debate on body and identity into graphic design, turning the grid into a genderless visual system structuring image and discourse.

Producció

Comprehensive art direction and system development including typographic identity, core grid structure, analytical graphic language, conceptual audiovisual campaign, archival-style editorial piece, modular garments as structural extensions, narrative packaging, and an immersive exhibition device—articulated under a unified and consistent visual logic.