Nike – Moscow Real Girls

Briefing

Build on Nike Women’s global ‘Better For It’ platform and inspire Russian girls to get their sports on.

Proposta

To inspire Russian woman to get active, we launched a national campaign for Nike Russia, which celebrated the girls who are breaking stereotypes and embracing sport as a part of their everyday lives.

Aportació

Building on Nike’s global ‘Better For It’ platform we created a Russian campaign to celebrate the ‘Real Girls of Moscow’ and inspire all Russian woman

Producció

Or national campaign highlighted renowned female Russian athletes who represent the new attitude towards sport and have a wide-reaching influence. By shining a light on them we shined a light on what being active means to all Moscow girls.