PERU – The Cookbook

Briefing

Definitive cookbook on Peruvian cuisine by famous and popular chef, Gastón Acurio Goal: broad iconic appeal, instantly communicating subject matter ;stand out among the crowded cookbook market; recipes clearly organized; highly legible typography

Proposta

I designed bespoke typographic patterns (lines, dashes,rules) that form a distinct abstract contemporary identity for the book ( continued on cover ,openers, paper edges) that remind of, but do not copy traditional Peruvian fabrics.

Aportació

Iconic contemporary design with a broad appeal that communicates contemporary Peruvian cuisine and culture without feeling cliché or folklore.

Producció

Run:high printed in China distributed; worldwide 4 color, uncoated paper, immitation cloth, foil blocking, ribbons