Sàpiens. El gran projecte de Ferran Adrià

Briefing

What is Ferran Adrià doing nowadays? The goal is to collect the ideas of the chef and creator and to explain the ‘Sapiens’ project in a divulging way to their global audience: it’s origin, what is it for, and how can you apply it.

Proposta

Complex ideas explained through 4 sections that are displayed at the user’s choise. A friendly design with its own character that also allows its use as a porfolio by Ferran Adrià. Prominent use of the video as a narrative resource.

Aportació

The challenge is to collect and cure his ideas and to build an attractive and rigorous visual story. He uses it to explain himself to the world.

Producció

Distribution through ARA’s channels (web, app) and external channels (social media and BulliFoundation’s). In 3 languages to expand the audience. Videos can be distributed independently for a larger audience.