The Inconvenience Store

Briefing

Sustainability isn’t sleek, sexy, or seamless—it’s a hassle. This embraces the mess. No lectures, no virtue signaling, just truly sustainable products in a raw, monochrome identity that wears imperfection as a badge of honor.

Proposta

Forget curated eco-aesthetics. We make sustainability what it actually is: inconvenient. A stark, black-and-white visual language strips away the greenwashing, while our brutalist, asymmetric branding turns inconvenience into the new normal

Aportació

By rejecting polished eco-fantasy, we create a frictionless space where sustainability is a given, not a gimmick—no lectures, just action.

Producció

1 typeface. 1 color. 1 brutally honest concept. Imperfect layouts, organic forms, and 0-frill design mirror the messy reality of sustainability. Nothing extra, nothing wasted-because convenience is a lie and green should get its hands dirty