Oro

Ugly Manifesto

IED Barcelona

Briefing

Create a free-format explanatory motion graphics piece on an assigned topic. My project explores the question, «Why do designers like ugly graphics?»

Proposta

“Ugly Manifesto” presents a series of statements exploring why designers are drawn to ugly graphics. Each section introduces a key idea supported by a visual narrative and mixed media animation.

Aportació

Invites viewers to reflect on the origin of attraction to seemingly ugly aesthetics, exploring the influences that shape our visual preferences.

Producció

Created using motion graphics techniques, combining Cinema 4D scenes with 2D animation in After Effects. This approach forms a dynamic visual narrative that effectively conveys the project’s themes.