Vivanterre

Briefing

Vivanterre is a natural wine produced by Patrick Bouju and Justine Loiseau,  founded by Rosie and Max Assoulin. We were commissioned to develop the entire branding, packaging and marketing tools for its US and EU launch in 2020.

Proposta

The idea of ​​using organic shapes as two overlapping stickers comes from early tests we did waxing the bottom of the bottles. We wanted to transform the idea of material over the glass to a sticker, using color as an open expression.

Aportació

A minimal, organic and distinctive identity with its use of shape and colors, in order stand out in the market of natural wines.

Producció

In order to remain true to the natural winemaking process, we chose materials such as colored natural wax for the capsules, matt uncoated papers for the labels and a minimal intervention debossed logo.