Zara Origins – Avril 14th
Briefing
The brief wanted to mix the classic with the contemporary and give it a twist.
Proposta
We thought about different kinds of songs and artists if we wanted something more pop, or more experimental, big artists, or someone more underground, etc.
Aportació
I pushed to go for Aphex Twin, one of the most influential artists of our era. I proposed Avril 14th as a track, and we went for it.
Producció
The masters of the classical perform an arrangement of the song in a swimming pool, alongside a diverse cast of models wearing the brand’s collection.
Créditos
Zara
Oian Arteta
Marga Sardà Badia
Roger Guàrdia
Ryan Marie Helfant
Víctor Mata
Carlos Font Clos
CANADA
Yolanda Gata
1st AD: Diego Núñez, Make-up: Lucy Bridge, Hair: Louis Ghewy, Sound Design: Jack Sedgwick @ Wave Studios, Postproduction: La Metropolitana, Production Coordinator: Marta Vega, Casting: LANE Casting
